Fubon Life HK appoints new CEO

Patricia Wong will be responsible for spearheading the growth and development of the company

Fubon Life HK appoints new CEO

Insurance News

By Kenneth Araullo

Hong Kong insurer Fubon Life Insurance has appointed a new chief executive officer, with Patricia Wong taking over the role. She will report to the board of Fubon Life Hong Kong and will be responsible for spearheading the growth and development of the insurer.

Wong has more than 30 years of leadership experience in both the insurance and financial industries. Before joining Fubon Life, she held a number of senior management positions in various organizations.

In 2001, WOng assumed an instrumental role to set up the business operations for the Taiwan-based Fubon Group in the Hong Kong market, which subsequently led to the establishment of Fubon Life’s Hong Kong subsidiary. Over the years, Wong has built multi-distribution channels for Fubon Life Hong Kong. Before being appointed to the CEO post, Wong served as chief sales and marketing officer for Fubon Life HK.

Customer-focused protection

"Patricia has profound experiences in overseeing various operations of Fubon Life Hong Kong. With her leadership, the team has achieved remarkable results. In her new role, Patricia and her team will, as always, commit to delivering customer-focused protection and financial planning solutions to our customers, and achieving further business success for Fubon Life Hong Kong, living up to our group's vision of becoming "Asia's first-class financial institutions,” Fubon Life Hong Kong chairman Jerry Chou said in a press release.

Established in Taiwan in 1961, Fubon Group has diversified businesses in financial services, property development, telecommunications and media, culture and creative sector, and philanthropy. Fubon Life Insurance, a wholly owned subsidiary of Fubon Financial Holdings, is one of the leading insurers in Taiwan, with its own subsidiary in Hong Kong.

Taiwan Insurance Bureau director-general Shih Chiung-hwa revealed in October that Fubon Financial and CTBC both expressed interest in establishing a virtual insurer, while other insurance companies have also made inquiries about the requirements.

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