Insurers to promote healthy lifestyle via football

Insurers to promote healthy lifestyle via football | Insurance Business

Insurers to promote healthy lifestyle via football
Two insurers, Zurich Insurance and Takaful Malaysia Berhad, are working with charity organisation One Goal Malaysia to bring the Eat Right to Play Right (ERPR) programme to educate communities on proper nutrition through football.
 
On Thursday, representatives of the organisers, namely Zurich Insurance Malaysia head of marketing and communications, Yee Shiao Fong; One Goal Malaysia/World Vision Malaysia CEO, Terry Leong; and National Anti-Drug Agency Sarawak assistant director of prevention agency, Devan Arup; visited the Padawan Municipal Council to discuss the project’s objectives.
 
According to Leong, the three-day programme, held at Kpg Semaba football field, is aimed at children aged seven- to 12 and encourages them to learn about proper nutrition while engaging their natural interest in football. The participation of the National Anti-Drug Agency also includes messages about the dangers of illegal drugs.

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“There are a total of 30 coaches participating in this pilot project, the communities coming mainly from Padawan area,” Leong told the Borneo Post. “The group of youth volunteer coaches are dedicated to educating younger kids in their own communities.”
 
Meanwhile, Yee shared that Zurich has committed to an investment of MYR4 million (US$904,000) between 2015 and 2018 to fight undernourishment and obesity, both forms of malnutrition, among Malaysian children.
 
“Using football as a platform, the ERPR programme promotes the importance of a healthy diet and balanced lifestyle,” she said.
 
 
Since the ERPR’s launch in January 2016, it has already reached 20 communities across Selangor, Kelantan, and Sabah.


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