MetLife Hong Kong, a wholly-owned subsidiary of the US-based insurer, sponsored the Pink Heels Race 2016, an event organized by the Hong Kong Hereditary Breast Cancer Family Registry to raise awareness of the disease.
The sixth edition of the annual run was held at the Stanley Plaza and Stanley Main Street in Hong Kong on Sunday, and was attended by over 400 participants who came wearing pink accessories in support of the cause. More than 75 MetLife Hong Kong employees participated personally in the races. All over the venue, interactive booths were present to entertain and inform attendees about hereditary cancer and the importance of genetic testing.
The sponsorship is in line with the company’s mission to involve raising awareness about various diseases in its corporate social responsibility activities.
“Promoting the importance of health and wellness is fundamental to MetLife Hong Kong’s brand values,” said Sunshine Farzan, vice president, head of marketing and communications of MetLife Hong Kong. “Our partnership with the Hong Kong Hereditary Breast Cancer Family Registry exemplifies our commitment to helping the people of Hong Kong navigate to better health and protect their wellbeing. Alongside the Hong Kong Hereditary Breast Cancer Family Registry, we hope to raise awareness of hereditary cancer and promote the importance of early detection of such diseases through screening and regular self-examination.”
“We would like to express our sincere thanks to MetLife Hong Kong for their invaluable support of Pink Heels Race 2016,” said Dr. Ava Kwong, chairperson of the Hong Kong Hereditary Breast Cancer Family Registry.
“MetLife Hong Kong’s contribution will play a vital role in helping Hong Kong Hereditary Breast Cancer Family Registry promote awareness of hereditary breast, ovarian, and prostate cancers caused by BRCA gene mutation,” she added.
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