Prudential Hong Kong Limited has announced a new partnership with Shenzhen New Frontier United Family Hospital (UFH) to introduce a medical expenses direct billing service for its customers.
This collaboration positions Prudential as the first Hong Kong insurer to partner with UFH, aiming to offer more accessible and efficient healthcare services amid increased travel between Hong Kong and the Chinese Mainland. The initiative is part of Prudential's effort to expand its medical network in the Greater Bay Area, responding to the demand for quality cross-border medical services.
The agreement enables eligible Prudential customers to receive medical services at UFH with direct billing arrangements, simplifying the claims process. This service is designed to alleviate the financial and administrative burden on patients, allowing them to focus on their recovery.
The partnership leverages UFH's status as the first Hong Kong-funded private hospital in Shenzhen, offering a wide range of medical services including professional advisory, surgeries, and hospitalisation.
“Prudential is driven by a customer-first strategy to make quality healthcare protection accessible to all. We're very pleased to partner with Shenzhen New Frontier United Family Hospital, an exceptional medical institution, to harness our combined strengths so customers can access more convenient and efficient medical services to obtain the most suitable protection for their needs,” said Lawrence Lam, CEO of Prudential Hong Kong. “We are committed to expanding our medical network in the Greater Bay Area and further enhancing the health journeys ‘For Every Life, For Every Future’.”
“Both Shenzhen New Frontier United Family Hospital and Prudential Insurance share the same service philosophy, and both organisations are eager to pursue more innovative collaborations in the field of medical insurance in the Greater Bay Area,” said Antony Leung, group chairman and co-founder of New Frontier Group. “Our goal is to provide efficient, prompt, and internationally aligned medical services to benefit our customers. Medical Expenses Direct Billing Service ensures a worry-free claims process for customers who have purchased insurance in Hong Kong. It not only allows them to consult Hong Kong doctors in Shenzhen but also facilitates medical expenses settlement, eliminating the hassle of traveling between the two regions for medical treatment.”
The partnership also features a comprehensive support system for Prudential customers, including specialist referral services and seamless medical transportation between UFH branches. Insurance service counters are expected to be set up to facilitate customer inquiries and procedures.
“Prudential and Shenzhen New Frontier United Family Hospital share a common vision: to address the diverse medical and protection needs of our customers. Building on this partnership, Prudential will further strengthen our health proposition and continue to enhance customer health journey within the GBA,” said Candy Au Yeung, chief customer operations and health officer at Prudential Hong Kong. “We will keep exploring partnership opportunities with industry leaders like UFH to provide customers with comprehensive and convenient medical services.”
“Our medical staff demonstrate great courage in facing technical challenges and risks during the treatment process, prioritising patient care. The group's long-term investment in medical education and research has resulted in numerous breakthroughs in clinical technology,” said Carl Wu, CEO and co-founder of New Frontier Group and CEO of United Family Healthcare. “We have successfully performed complex and difficult surgeries, as well as comprehensive medical services, including ERAT endoscopic retrograde appendicitis treatment, the first case of transurethral prostate suspension surgery (UroLift) in the South China region, challenging cervical spine exploration and spinal cord decompression under ‘blind vision,’ multiple cases of artificial auricle reconstruction surgery. We believe that the surgical and inpatient medical services covered in our collaboration with Prudential Insurance will live up to the trust placed upon us by our customers and their families.”
