Cover-More Group to open business in Canada

Insurer will be in the country by the end of the year following acquisition deal with major provider

Cover-More Group to open business in Canada

Insurance News

By Lyle Adriano

An Australian travel insurance assistance provider is looking to enter the Canadian market by the end of this year.

Cover-More Group recently revealed that it is opening its business in Canada. The news comes after Zurich Insurance announced that it is acquiring several assets of the insurance partner, expanding Cover-More’s ability to secure underwriting for insurance products on a global scale.

“Cover-More is focused on partnering with carefully selected and targeted distributors/ technology licensing partners focused on delivering customer value and service. We are currently speaking to potential partners with a like-to-like strategy of bringing to light the true value of travel insurance and emergency assistance to the Canadian marketplace,” Cover-More CEO of US & Canada, Global Direct Carole Tokody told Travelweek.ca.

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The company’s entry into Canada is a part of Cover-More’s plan to establish itself as a global brand. Founded in Australia more than 30 years ago, Cover-More currently operates in Australia, India, Malaysia, New Zealand, the UK, and the US.

In the US, Cover-More offers the Travel Protection Plan – a product created in partnership with insurer Berkshire Hathaway Travel Protection.

On top of assisting consumers with their travel insurance needs, the company also has counselors on hand to provide therapy to those customers who have experienced traumatic events during their travels. Cover-More has partnered with mental health services company Davidson Trahaire Corpysch to tap into the latter’s counseling services.


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