Lawyers have catchy advertising – why can’t legal expense insurers?
For Barbara Haynes, CEO and president of DAS Canada, being proactive in brand promotion is crucial to success in the industry.
“We do quite a bit of public relations, on television, radio, ” Haynes told InsuranceBusiness.ca. “We are very proactive in maintaining a high brand profile in the market. The contest was an innovative and unprecedented way for us to shine a light on the very important issue of access to justice; we've gained national media exposure and reached millions of Canadians highlighting legal expense insurance as an affordable option to mitigate unexpected legal expenses.”
DAS Canada, a specialty legal expense insurer, just wrapped up its DAS Day In Court contest, having contacted the winners over the weekend with the good news that they had won $5,000 in paid legal representation.
The names of the five Canadians who won their day in court will be released once each winner has had their day in court. (continued.)