Michel Laurin

Michel Laurin of Industrial Alliance Auto and Home Insurance made it to Insurance Business Canada's Hot List 2015.

Michel Laurin
http://ia.ca/
Michel Laurin
President and COO
Industrial Alliance Auto and Home Insurance

Under Michel Laurin’s leadership, Industrial Alliance Auto and Home Insurance has been the fastest-growing company in Quebec for four years running. He was instrumental in the launch of Mobiliz, a program which uses technology to rate and change the behaviour of young insured drivers through a variable monthly premium. The program won the Celent Technology Award last year, and Laurin says it’s producing real-world results as well. “We want this to help young drivers change their behaviors,” he says. “And it’s working.”

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