AA Insurance and Eden Park has marked the beginning of a significant, long-term partnership with the installation of the largest in-stadium sign in the Southern Hemisphere.
The deal initially involves the setting up of two AA Insurance signages – one measures a massive 27m x 10m, with another to be installed externally at Eden Park this week, facing Sandringham Road.
The partnership will also see AA Insurance and Eden Park collaborate to create unique experiences and content to mark key milestones at the park.
Richard Park, head of marketing and communications at AA Insurance, said the company felt honoured to feature its brand alongside Eden Park’s well respected and iconic one.
“We’re thrilled to come on board as Eden Park enters a busy international schedule of matches that will captivate New Zealand,” Park said.
“With Kiwis’ media consumption behaviours rapidly changing, we recognise that we need to look for new, timely, but also relevant ways to stand out from the crowd, as well as add value to our relationship with our customers.
“We’re excited to explore what’s possible in this space through our partnership with Eden Park,” he said.
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