Allianz Italy has signed a rebranding agreement for the Juventus stadium with the renowned Juventus Football Club and Lagardère Sports Group, which currently holds the naming rights for the Turin stadium owned by Juventus.
Under the agreement, the stadium in the Piedmont capital will be rebranded as ‘Allianz Stadium’ from July 1, 2017 to June 30, 2023, spanning over six soccer seasons.
The 355,000-square-meter stadium in Turin, famous for its Italian design and top notch quality standards, is joining the global Allianz family of prestigious stadiums that includes the Allianz Arena in Munich, the Allianz Stadium in Sydney, the Allianz Park in London, the Allianz Riviera in Nice, the Allianz Parque in Sao Paulo and the Allianz Stadion in Vienna.
Read more about the rebranding of the Turin stadium