Global health insurance giant Bupa has appointed Alex Perry as CEO of its insurance business in the UK.
Perry, who most recently served as the company’s UK general manager, said he is “thrilled” over his promotion and the opportunity to lead Bupa Insurance. He will report to David Hynam, who became managing director of Bupa UK earlier this month.
“Investing in our own and our family’s health has never been so important, particularly at a time when the NHS is under so much pressure,” Perry said of his appointment.
The insurer’s new boss vowed to champion customer’s interests and push for the removal of Insurance Premium Tax.
“Bupa’s success since its formation nearly 70 years ago rests on our absolute focus on our customers,” Perry said.
“I’m committed to championing their corner – whether it’s improving the experience we give them, making the case for removing Insurance Premium Tax which unfairly penalises people who are reducing the burden on the NHS, or getting a better deal for our customers with healthcare providers.”
Perry added that Bupa “will always be focused on delivering value for money, providing exceptional care, and helping our customers navigate the complex world of healthcare.”
Perry joined Bupa in 2008 and has held various senior roles. He was previously the director of business development, Bupa Wellness, healthcare provisioning, and health and benefits management.
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