If .insurance was available as part of your domain name, would you want it? Depending on the nature of your business, something like yachts.insurance might be catchy, no?
As of next Monday, .insurance will be available to qualified businesses as a top level domain (TLD). Only businesses that can prove they are in the insurance business will be able to get these names, and they also have to be able to prove that the domain will lead to a site maintained by the insurance business.
Habib Patel, branding consultant at Discover Brand Creation welcomed the development, saying that there used to be a monopoly in domain names, but the proliferation of new domains allow companies to pinpoint themselves in the business landscape quickly. “Branding is about individuality and pinpointing a story,” he said. “An extension of a brand is the web domain and a specific domain allows any industry to define and market itself better against the noise. It also allows for simpler web branding.”
From May 5 to May 8, founding members of fTLD will be able to apply for domain names on a first-come, first-served basis. Such names need to have already been registered with the Trademark Clearinghouse (TMCH). Any domains registered during this period must be activated by June 17.
From May 9 to June 8, any other insurance businesses which have registered trademarks with TMCH can request domain names, again on a first come, first served basis. From June 9 to June 14, founding members alone will be able to register names. General availability of names will open on June 15.
To learn more about how to qualify and how to register a domain name, visit https://www.ftld.com to learn about this new domain name program and how to qualify for it and register a preferred domain name.