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Hiscox spends big to target arts clients

Hiscox spends big to target arts clients

Hiscox spends big to target arts clients
Specialist insurer Hiscox aims to reach arts clients with its recently launched six-figure partnership with ESI Media’s the London Evening Standard.
 
The media enterprise has announced that Hiscox has agreed to become the first ever multi-platform arts sponsor of the publication, ATV Today said in an online report.
 
The partnership, which will last until the end of January 2017, will run across print, digital and events, the report added.
 
"ESI Media has created a fantastic package for us,” the report quoted Hiscox UK and Ireland marketing director Will Abbott as saying.
 
“Our home insurance target customers and the Evening Standard audience share a passion for the arts, so the opportunity to build on the Standard's Arts editorial and develop our own related brand content supported by advertising makes this partnership a perfect fit.”
 
According to the report, Hiscox will sponsor a new arts channel hosted on the Evening Standard’s website that will present arts news, features, interviews, newly commissioned videos and native content for the insurer.
 
From Monday to Thursday, Hiscox will also supoort The Evening Standard’s Arts section in print, which will feature the insurer’s logo, website address, sponsorship accreditation and message.
 
The insurer will also become the official sponsor of the Best Play Award at the Evening Standard Theatre Awards in November.
 
“ESI Media is able to combine access to hard-to-reach and valuable audiences at scale, with high impact and unique touchpoints,” the report quoted Dominic de Terville, ESI Media head of sponsorship and events, as saying.