In what may be one of the struggling premiership sides' last games in the top tier, Aviva has donated the front shirt logo on Norwich City’s kit for the team’s game against Manchester United. The one-off sponsorship will be used to promote the Red Cross’s #ERapp app, which provides real-time severe weather alerts and emergency advice.
Aviva will also donate cash to the Red Cross – up to £10,000 – based on the number of downloads the app receives over the weekend.
“We’re delighted to hand over the shirt sponsorship of Norwich City FC to the British Red Cross and have the Canaries wearing the #ERapp hashtag,” said Lindsay Forster, Aviva’s customer marketing director. “This is a great opportunity to highlight the fantastic work the Red Cross does and get football fans to download this important app.”
The insurance company has been Norwich City’s main sponsor for the last eight years, and has donated the front-of-shirt spot to a cause or charity for one game each season, according to The Drum. Aviva will step down as Norwich City’s main sponsor at the end of this season and become the club’s new official community partner. The timing is probably fortuitous for the carrier as the Canaries look almost certain to be relegated alongside Aston Villa and either Newcastle or Sunderland.