Rural insurer NFU Mutual launches new farm policy

Mutual insurer with over 300 UK branches is supporting small farmers as they face ‘economic pressures’

Insurance News

By Lyle Adriano

NFU Mutual, a leading rural insurance firm, has launched a new farm insurance policy aimed at the small farming sector.

The insurer, which has 300 branches across the UK, has designed the policy specifically for the needs of farmers with up to 50 hectares.

Farm essentials provides tailored cover and simple administration, backed by expert local service for small farmers.

The product complements NFU’s existing farm select policy, which is currently the insurance choice for 75% of the UK's farmers and growers.

The farm select policy provides cover for a wide range of farming enterprises such as dairy production and diversification schemes.

Mike Lawler, head of propositions at NFU Mutual, told the Plymouth Herald that the policy had been devised to help combat some of the financial strains that small farmers are currently facing.
He said: “Small farms are essential to the well-being of our farming industry and the countryside… However, current economic pressures are making it increasingly difficult for farms under 50 [hectares] to thrive.

“That's why we have developed a special policy which provides the protection they need, the expert local service our customers expect that results in 93% of our policies being renewed, and potentially lower premiums.”

NFU’s latest farming policy is intended to help make small farms sustainable for the benefit of current and future generations of farming families, Lawler added.


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