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SunLife appoints new CEO ahead of expansion

SunLife appoints new CEO ahead of expansion

SunLife appoints new CEO ahead of expansion Having just been bought out, SunLife is reforming its business – and that means a new leader is at the helm.

Dean Lamble (pictured), has risen the ranks from managing director to chief executive officer as the company embarks on ambitious plans to expand its offering with new products and value-added-benefits specifically marketed towards the over 50s.

The company, just bought out by The Phoenix Group, is launching a ‘Welcome to life after 50’ advertising campaign as it looks to capitalise on a key market. Lamble, who joined the company four years ago, having previously led businesses for Aviva, will be at the forefront of its new approach.

“I am proud to continue to lead a unique direct marketing retailing business with such a high calibre team focusing on servicing the needs of the growing and exciting over 50s market,” he said.

“People over 50 make up a third of the UK population yet are still underserved by most financial services brands. With the average age of the UK population higher than it’s ever been, I believe SunLife’s deep understanding of our customers positions us perfectly to support the protection and financial needs of this group.”

The SunLife business will report into Phoenix Life with Andy Moss, Phoenix Life CEO commenting: “We’re delighted to confirm Dean as the chief executive of the business. Dean has a clear vision for enhancing the offering to the over 50s population coupled with a unique blend of experience across insurance, direct marketing and technology which will enable SunLife to serve its current and future customers well in meeting their needs.”

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