Zurich alters SME product line-up

Significant refresh announced as insurer admits to initial “teething problems”

Insurance News

By Paul Lucas

In what should be a significant boost to its broker network, Zurich has today announced a number of significant enhancements to its SME proposition.

Its ZTrade insurance platform has received an upgrade with a host of new products and a revamped system following feedback from brokers.

According to its Press release, brokers will now be able to work with their customers to write 13 types of cover on ZTrade with five new products introduced. The new products are: small fleet, commercial car, commercial vehicle, personal accident and business travel, as well as trades and professions.

In addition, the suite will include auto renewals and will reduce the number of flood referrals.
Speaking about the changes, Richard Coleman, managing director of commercial broker at Zurich, admitted that the company had some initial troubles but stated that these have now been put right with the new system.

“We’ve got a strong SME proposition that goes beyond comprehensive insurance cover to provide the value add services that our customers are demanding – from Disaster Recovery Services through to Reputation Management and a swift claims service,” he said.

“To support this, we’ve made a huge number of changes to the platform following feedback from brokers using the system. That we can now trade 13 product areas on the platform is a major benefit for them and their customers and means they can rely on us for more and more of their SME business.

“As with any new software, we had some teething problems at the start – but this latest overhaul of the background programming brings massive improvements. We’ve been testing this with some brokers and early feedback is really encouraging – we’ve got a compelling platform for them to trade on.”


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