LUCY ELLIOTT
New business development
ELLIOT WESTLAND INSURANCE BROKERS LTD.
Age: 26
“I [was] brought up in a household that eats, sleeps and breathes insurance,” says Lucy Elliott, who would spend weekends and holidays throughout her teenage years helping out at her father’s north-east brokerage office. In 2014, Elliott entered the insurance business full-time at Elliott Westland Insurance Brokers, where her efforts have been instrumental in the brokerage’s turnover growth from £1.5m to £3.5m in just a few years.
Her development of a “marketing think tank” within the office also resulted in heightened awareness of the brand and new business for the company.
Involved in many trade organisations, Elliott keeps connected to her community through the Charity of the Year Initiative, a program she originated at her brokerage.
“This year we are supporting a local charity named the Percy Hedley Foundation. I took a team of three people on a volunteering day at Percy Hedley’s premises where, as a group, we repainted their library and changing room areas,” she says. “We signed up for Percy Hedley’s Challenge 500 and I have committed to raising £1,000 for their cause.”
Additionally, Elliott encourages the staff at Elliott Westland (and herself) to participate in various sporting events annually on behalf of charities.