Internal corporate communications are just as important as marketing activities in boosting the bottom line, and mobile technology could be a key piece in improving the former to achieve increased employee engagement, and consequently productivity.
Mobile technology firm APPrise Mobile chief executive Jeff Corbin said in a recent report that “companies have an intimate and immediate way to engage with their employees, and that drives employee engagement and morale without a lot of heavy lifting or exorbitant IT investment.”
Employee engagement is increasingly becoming an important performance metric, and research firm Gallup said that according to a 2015 report, 32% of U.S. workers were actively engaged at work, 51% admitted to not being fully involved with work and 17 % were actively disengaged.
According to Gallup’s definition, employee engagement involves having workers perform at their peak while in the office, because they are enthusiastic and committed to their duties and tasks.
"Companies are realizing the value of communication and the impact on engagement, and how much revenue they lose when their workers are disengaged. So, if they can save a fraction of that with minimal effort, why wouldn't they?" Corbin observed.
Further, he explained that the convenience and ease of access to information through mobile devices makes it the ideal channel for improving internal communications in an organization.
"Mobile has completely changed the game. The ease of use and speed, not to mention the fact that everyone has a mobile device in their pocket, means that I can create a written, audio or video message and then disseminate it, almost immediately," the mobile marketing executive explained.