In an advertisement campaign for AIG Japan, the New Zealand national rugby union team, popularly known as the All Blacks, are running loose in Tokyo and tackling random citizens to the ground. However, there’s more to it than meets the eye.
While large, muscular men hurling people to the ground can be terrifying for those on the receiving end, the three-minute film, titled “Tackle the Risk”, reveals that the All Blacks members are actually doing it to save them from disasters, such as a speeding truck or falling girders from a construction site.
The agency behind the humorous ad, TBWA Hakuhodo, said in a statement that the film reminds viewers that risks are everywhere and accidents can happen anytime. It promotes the insurer’s ActiveCare service, which was launched in Japan last year. The service seeks to be proactive in dealing with risks and preventing accidents, instead of merely being reactive.
AIG is the current shirt sponsor of the top-ranked All Blacks, having signed a six-year contract extension in November last year. The focus on rugby is most likely due to Japan hosting the upcoming Rugby World Cup in 2019.
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