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Insurance Business | 25 Sep 2014, 08:57 AM Agree 0
A broker has spoken of his frustration at rivals which he claims are blatantly copying content from his website and passing it off as their own.
  • Tony Christian | 25 Sep 2014, 09:45 AM Agree 0
    I understand the frustration but it is always also rather flattering to see your content is so good that it was copied. We continually monitor what other sites are doing but havent actually seen this one. Move on.
  • Geoff Grimshaw | 25 Sep 2014, 09:54 AM Agree 0
    This will always be a problem. My concern is that when you come across a direct insurers website especially travel and funeral insurance, some of the statements made are not true- you report to ASIC and then nothing happens. Time for the regulator to be investigated !!!
  • John Elliott | 25 Sep 2014, 10:05 AM Agree 0
    Content creation is not a cheap exercise, whether you create it your self or outsource it! We engage third parties to create content for our online brands at a considerable cost, so when you see it duplicated it can be a frustration! But as more and more people jump on the bandwagon with trade quoters trying to cash in on others online ideas, it's ok, just try to be one step ahead Shane and already be planning the next online idea that they haven't thought of mate! Keep kicking butt and making news mate, your well ahead of most out there Shane!
  • Just An Observer | 25 Sep 2014, 10:35 AM Agree 0
    Copying what others do has been something the insurance industry has been doing for decades.

    Years ago it was copying others policy wordings and policy features & benefits. Or even exclusions. Copying web content is really just the modern version of what was done decades ago.

    The real problem is the insurance industry is full of people who find it easier to follow rather than lead let alone be innovative.

    Can understand Shane's point and something should be done about it. But given the big boys are past masters at copying or mirroring what others are doing it means nothing will happened. Simply because if it did then the focus would be on the big boys and we can't have that can we !
  • Robert Cooper | 25 Sep 2014, 12:18 PM Agree 0
    It would be interesting if some of Shane's content contained errors or omissions. Would the plagiarist hold him legally liable?

    However, I am with Tony Christian, it would be very flattering if people think your content is so good that they should use it but they should at least ask permission or pay for it.
  • Michael Harrison | 25 Sep 2014, 01:13 PM Agree 0
    As an insurance industry specialist sales and technology presenter, I am used to seeing my material "repurposed" word for word. Often the only thing that's missing is my logo.

    Frankly it doesn't make any difference. It's about how I make the ideas stick. Plagiarism has been around for years.
  • Rick | 25 Sep 2014, 03:49 PM Agree 0
    well, if nothing else he will certainly get some hits today on google which should help his ratings...
  • Stuart Redmond | 26 Sep 2014, 12:01 PM Agree 0
    As many marketing entities will say, simply continue to build your brand. That is your strength. Keep thinking of updating and changing your content regularly. Best of all, be yourself in business as no one can replicate that and it be the person that everyone goes to.

    We have also been on the receiving end of this but make changing our web site regularly part of business practice. Keep up with it Shane and know you are not alone!
  • Not Astonished | 29 Sep 2014, 02:09 PM Agree 0
    I'm with 'Observer' - its been going on and really very few people within insurance, especially major brands and senior positions, have innovative or new ideas, they all just follow each other and when you question them you get motherhood statements and fluff because they really don't know the substance behind the idea.
  • Eric | 01 Oct 2014, 04:01 AM Agree 0
    Online plagiarism is so common, as a site owner I was surprised when I have realized how many websites copied my content. it's important to use online plagiarism detectors such as Copyleaks - so you'd know who used your content.
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