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Brokers: just glorified salespeople?

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Insurance Business | 12 Jun 2012, 12:06 AM Agree 0
Everyone within the insurance industry is aware of the highly skilled and vital role brokers play, but it seems the impression many on the outside have is that brokers are merely self-serving salespeople.
  • Luis Ros | 12 Jun 2012, 10:47 AM Agree 0
    The broker HAS to sell, and sometimes hard. When you know your client needs the protection and is hesitating, you have to be creative and persuasive to bring him on bosrd. However, the key is to always put the clients' interest first. It's a matter of principle.
  • Jim G | 13 Jun 2012, 11:23 AM Agree 0
    Being an ex-underwriter now working as a broker in my field, I believe I know what I'm talking about and have the expertise and experience. What I find is that clients only do what they have to. They're influenced by their Sol's and Acct's who inform them of the insurance and often it is the wrong information. I wish professions remain in their field of expertise.
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