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Insurance Business | 19 Mar 2013, 12:00 AM Agree 0
As brokers find themselves increasingly fighting for market share with direct insurers and aggregators, branding has never been more important. But how do you stand out from the crowd?
  • Shane | 19 Mar 2013, 12:28 PM Agree 0
    I agree 100% on branding being important for brokerages. It's a big part of our business and we focus a lot of time and energy in that direction.

    I wouldn't discount overseas design work however, as you can get some great work done for a lot less than you'd pay here in Australia. You still get what you pay for though, so don't buy a $10 logo and expect it to be any good!

    Branding is definitely more than just a logo and some corporate colours, but the logo is really what represents your company from a visual point of view.
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