Though many consumers are heading online for their insurance needs, James Dunk of Dunk Insurance still feels that brokers have an integral role to play in Australia’s insurance landscape. As the winner of this year’s NIBA NSW/ACT Broker of the Year, as well as taking the gong for the 5th annual Valerie Baker Memorial Award, Dunk feels that the role of the broker in the insurance process is often misunderstood by consumers.
“Our role is to provide more understanding to a consumer about insurance in general,” says Dunk. “It’s about changing perceptions of the industry, one client at a time.”
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