David Powell is the senior broker at Elliott Insurance Brokers and services clients around Australia. He’s the point of reference for four account executives and their assistants, and assists with advice to ARs in the group. Powell has spent more than a quarter of a century in insurance and was featured in our 2016 Elite Brokers list. Last year, he commented on there being too many “price-driven” brokers in the market. “As an industry, we need to value the service and the offerings we provide to our clients more than just a price without significant consideration and discussion about appropriateness of cover to the client,” he told Insurance Business.