A former management consultant, Gottlieb entered insurance in late 2001, co-founding brokerage Mega Capital, which aims to be regarded as the best specialist insurance broker in Australia. It’s a brokerage that strives to offer the best customer service it conceivably can, and its ongoing growth evidences the ever-increasing number of happy customers. For the past four years, Mega Capital has secured a Top 2 ranking in Insurance Business’ Top 10 Brokerages list, including two especially impressive ﬁrst place ﬁnishes. The business model employed is different because it’s the aim of Gottlieb and his team to ensure they cater not just for those wanting and willing to pay for advice, but also those who are not. The BizCover arm of the business offers a service to small business owners, allowing them to compare and buy insurance online with ease. Gottlieb is a forward-thinker, with thought-provoking insights regarding the industry and its future. When he shares those insights, it’s generally a good idea to pay attention!