Need a broker? We wonder if that’s a question that echoes around Dallas Booth’s head in the early hours of the morning. NIBA’s strategy to promote the virtues of insurance brokers to the wider public is likely to emerge this year after a lengthy gestation period. Booth’s played down the importance of this strategy, but a smart and effective strategy could do wonders for the industry’s ‘image problem’. It’s essential that NIBA gets it right.