Brand recognition

Brand recognition

Gold winner: Allianz (4.21)
Silver winner: CGU (4.17)
Bronze winner: QBE (4.15)

Industry average: 3.45

When it comes to brand recognition among Australian insurers, not much has changed over the past 12 months: The same top three winners retained their medal positions from the 2019 survey. The industry average score for brand recognition saw a significant bump, rising from 2.98 last year to 3.45 this year.

Allianz has long been the favourite in this category, earning gold or silver for brand recognition every year since the Brokers on Insurers survey began in 2013, and this year was no exception: Allianz both retained its gold medal from last year and matched its 2019 score of 4.21. CGU and QBE have also medalled in brand recognition every year since the survey’s inception; this year, CGU took out the silver, upping its score from 4.11 to 4.17, while QBE earned bronze with a score of 4.15, up from 4.06 last year.