SIMPLEX INSURANCE SOLUTIONS
Kay Jackson is the director of
Simplex Insurance Solutions. She has 20 years of experience as a broker, is a mentor for Commerce Ballarat businesses and has been a speaker at the Asian Insurance Brokers Summit in Singapore. Talking to Insurance Business late last year, Jackson was asked about the most important thing a broker can do to develop their business. “Have a smart marketing and networking plan so you [don’t waste] time with the referrals you attract,” she said. “We have a target strike rate of 60% for our new quote enquiries. For the first four months of this financial year, we have averaged a strike rate of 59.45% of quotes that have converted to new business. This is due to the quality of referrals we attract.”