CEO
Prue Willsford has spent six years at the helm of ANZIIF, where her mission is to promote professionalism and continue supporting the insurance industry across the Asia-Pacific region through education, training, lifelong learning and thought leadership. With ANZIIF leading two major industry initiatives in 2020, Willsford has her goals for the year already carved out.
“[ANZIIF is] developing and implementing a professional standards framework for the life insurance industry and developing and implementing an industry-wide solution for the implementation of the new General Insurance Code of Practice, ensuring consistency, e fficiency and effectiveness for the supply chain,” she says. “These two programs require collaboration across the industry, which is di fficult to do but incredibly worthwhile. For me, both of these are legacy projects that will raise standards and enable the industry to meet customers’ expectations.”
The onset of the pandemic easily could have disrupted Willsford’s vision for improvement, but she sees it as an opportunity for the industry. “It’s a wonderful reminder that necessity is the mother of invention,” she says. “Our ability to implement all sorts of clever new tools for both our staff and members has been incredible and shows what can be done when we use smart tools to collaborate.”
