Prue Willsford, ANZIIF

Prue Willsford, ANZIIF

CEO
ANZIIF

Making her seventh consecutive appearance on IB’s Hot List, Prue Willsford has been steering ANZIIF’s strategic direction and ensuring value for its members since 2013. Willsford remains an influential figure in the industry as ANZIIF continues to provide education, training and professional development opportunities across the APAC region.

Willsford has notched up more than three decades of financial services experience, starting as an accountant at Macquarie Bank in 1989 before obtaining a position with what is now the Financial Services Council to handle policy and regulatory work. From there, she moved to Melbourne and worked for Colonial Mutual in product roles, including a short stint as the group life product manager. She also spent almost five years running investment products at the National Bank and served as general manager of corporate operations for State Trustees, the public trustee for Victorians, before taking the top job at ANZIIF.

Keep up with the latest news and events

Join our mailing list, it’s free!