Brack Norris, EVARI
Chief digital officer
While working in a retail business, Brack Norris found himself frustrated that his insurance cover didn’t move up and down like his stock levels did. This fuelled his desire to develop tech-enabled insurance solutions that can integrate into customers’ lives in a meaningful way. Today, Norris oversees the growth and marketing of the Evari brand whilst also leading the development of digital platforms and industry-leading innovations.
Looking ahead, Norris believes the use of technology and data will be essential to the evolution of the industry. Going forward, he says, insurance will be reliant on technology to deliver the business models and customer experience needed to increase growth and reduce costs.