Our Insurance Comparison Tool allows you to pick the policy that's right for you by displaying every plan offered by Canada's leading insurance providers. If you have questions about Media Liability coverage, check out our Frequently Asked Questions.
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Frequently Asked Questions(click to expand)
What Is Media Liability Insurance?
Media Liability insurance covers errors and omissions (E&O) that are specific to the media industry. Just as businesses need financial protection in case of errors in clauses or practices, the media industry needs to be similarly covered.
As media services are easily accessible to the public and errors are more noticeable, any media activities connected to any act, error, or omission committed in connection with developing, creating, producing, placing or using advertising materials may come under great scrutiny, especially in the case of an unintentional advertising or personal injury.
Who Needs Media Liability Insurance?
Media Liability insurance is aimed specifically at the media industry, mainly comprised of broadcasters, publishers, producers, advertisers and distributors. Types of service within this sector include:
- Book publishers
- Periodicals or trade journals
- Content-focused websites
- Television stations
- Radio stations
- Cable and satellite services
- Online/streaming media
- Advertisement agencies
- Digital marketing agencies
- Public relations and communications
- Graphic designers
- Video and film production companies
- Film libraries
- Acquisition and development services
- Post-production services
What Does Media Liability Insurance Cover?
Media Liability coverage includes risks that are not only specific to the media industry but are also general professional risks. Risk areas covered include:
- Acts of negligence
- Employee dishonesty
- Misuse of information
- Product disparagement
- Accidental transmission of a computer virus
- Breach of trademark or copyright
- Unauthorised acts
Some Media Liability insurance products also include Cyber and Third Party Damage cover.
What Is Not Included In Media Liability Insurance?
While Media Liability is catered towards media companies and professionals, there are certain media services excluded from most Media Liability insurance policies. They are:
- Adult-oriented/pornographic websites
- Gambling websites
- Game developers
- Social networking sites
There are several insurance policies that write risks occurring within social media, however wording must be checked to ensure it covers the desired requirements.
How Much Does Media Liability Insurance Cost?
The cost of Media Liability insurance will be calculated depending on the following:
- Size of the business
- Location of the business
- Potential exposures from clients
- Number of employees
- Experience of the business
- Claims history
As the impact of an error will vary from company to company, each Media Liability policy will be catered to the size of the business as well as any potential harm caused by an act of negligence from a media professional.