Maven launches in Toronto – includes insurance

Maven – an on-demand vehicle sharing company – has opened business in Canada, with Toronto being the first city the company will offer its services to.

The company – a General Motors business – already operates in most major US cities. For its first foray into the Canadian market, Maven is offering use of a fleet of 40 cars, which include the Chevy Malibu and Volt, GMC Acadia and Yukon, and Cadillac ATS sedan and XT5 crossover.

Users can access the Maven app to locate and place a reservation on one of the vehicles. Customers will then be charged an hourly fee for usage. Notably, the fee also covers insurance of the rented vehicle.

Other features of the service include:

• There are no signup or membership fees, so members only pay when they’re in a car.
• Rates start as low as $9 per hour (CAD), including gas and insurance (minus a deductible).
• Maven carefully selected parking locations convenient to where members want to be, including Bloor West Village, Liberty Village, King West, The Entertainment District, City Place, Yonge/Eglinton, Leslieville, Ryerson University, The Danforth, Financial District, Little Italy and Eaton Centre.
• Maven cars are packed with technology, including OnStar, WiFi, Apple CarPlay and Android Auto, as well as SiriusXM Radio.

“Toronto has a unique spirit. Residents are constantly on the go and want more sharing and mobility options,” commented General Motors vice-president of urban mobility and Maven. “Maven offers cars Torontonians want to drive to help them be there for the moments that matter.”

“Bringing Maven car sharing to Toronto not only reduces congestion, but also represents the latest step in the development of General Motors’ mobility footprint in Canada,” added General Motors of Canada president and managing director Steve Carlisle.


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