belairdirect launches new app that rewards good driving

Users of the new app can save on their insurance premiums if they maintain safe driving habits

belairdirect launches new app that rewards good driving

Technology

By Lyle Adriano

Home and auto insurer belairdirect has launched an app that rewards motorists in Alberta and British Columbia for good driving habits.

The “automerit” app assesses customers’ driving skills while helping them save on their insurance premiums, a release said. Policyholders can enjoy a discount of up to 25% on their car insurance premiums if the app detects safe driving habits. The app will also allow customers to monitor their own driving behavior with their data available for viewing.

“We recognize that good driving should be rewarded and the launch of the automerit app in western Canada is just one of the many ways belairdirect is setting itself apart within the insurance offering space,” said belairdirect vice-president of sales and operations Wester Region Henry Blumenthal.

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“Alberta and British Columbia offer some of the most scenic drives in Canada and the fall is the perfect time to take on a road trip. We hope our customers think of us as their driving partner and let automerit provide insight into their driving behaviour and reward them for their good habits.”

The app monitors three factors to determine how “safe” a driver is: hard braking, rapid acceleration, and the time of day. The app can calculate the ratio of hard braking events on total kilometers driven and the ratio of rapid acceleration events on total kilometers driven, as well as evaluate the time of day the driver is on the road, to determine the user’s personalized risk rating.

To receive the app’s personalized discount on renewal, customers must complete an assessment period. For enrolling, qualified customers could receive a one-time 5% discount on their premiums, which will be switched to a personalized discount of up to 25% on their next renewal after the assessment period.


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