The Insurance Brokers Association of Ontario (IBAO) is conducting a survey that will gauge consumer preference for digital delivery of insurance documentation.
The survey is being shared with IBAO member brokerages for distribution to their respective client bases. IBAO members serve approximately six million policyholders across Ontario.
“Survey results will help us determine consumer appetite for moving to paperless insurance documentation,” said IBA CEO Colin Simpson. “We know there are some consumers who will always prefer paper policies, but we need to know definitively how large that contingent is to guide the direction of the insurance industry’s services.”
IBAO’s new survey is one of several initiatives to come from its Going Paperless Project Team. The team had recently published recommendations on optimizing the use of eDocs in digital service to consumers.
“Large-scale initiatives like this are only possible with an association like IBAO taking up the cause,” said Excalibur Insurance president and CEO and IBAO Going Paperless Project Team member Jeff Roy. “No matter how tech-savvy or plugged in a broker might be, they can’t accomplish individually what we can as a group. Given the direction and pace the technology’s moving, this has become an important topic that needs a proactive, thoughtful strategy for all parties to be successful.”
After the survey, IBAO said that it would expand it to measure consumer preferences across Canada in partnership with other provincial broker associations.