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FIVE-STAR MGAs
While marketing support has always been the least important area for brokers, this time it managed to edge out two other categories – compensation and reputation. However, it looks like MGAs have mostly heeded brokers’ advice and shifted their attention elsewhere, which would explain why marketing support placed last in terms of performance this time, scoring just 7.32 out of 10.
Most brokers said they haven’t experienced marketing support from their MGA and/or don’t consider it to be particularly important. The few who gave more specific feedback all stressed the same thing: the importance of receiving regular communication and updates about products and coverages, including reminders about existing offerings that brokers might have forgotten about or not heard of.
