President
PAL Insurance Brokers Canada
Gilberta Morrison was seven years old and spoke no English when her family immigrated from Belgium to southwestern Ontario. She started her career in insurance after high school by handling crop hail claims. She continued handling claims for 12 years before moving across the country to Calgary in 1980, where her husband founded Morrison Insurance. Morrison worked there as an underwriter for 12 years and eventually took over the accounting department. After her husband founded Party Alcohol Liability (PAL) Insurance, Morrison eventually took over PAL’s accounting department and the leadership of the Calgary office.
When her husband passed away suddenly last year, Morrison rose to the challenge of leading PAL with help from family members. “I learned that by creating a strong and stable base from which to operate, it is possible for a team to not only survive but thrive in the face of adversity,” she says.
