JOE PALMER
(TOP BROKER: NEW BRUNSWICK)
President and CEO
Palmer Atlantic Insurance
HARTLAND, NB.
Joe Palmer handily took the top slot for New Brunswick, racking up more than $1.3 million in revenue in 2014. Palmer Atlantic specializes in trucking insurance, and since 1980 has been the leading truck insurance and risk services provider in Atlantic Canada. But becoming a leader in any market is more than blind luck, Palmer points out.
“It certainly takes hard work and organizational skills,” he says. “You need to be good with people and be able to adapt to different clients and personality styles. Technical knowledge is important, but how you deliver services and help add value to clients is the real key. Clients need to see you as their trusted partner – not just a broker who issues pink cards, certificates and insurance policies.”
