President
ARMOUR INSURANCE BROKERS
As a new immigrant from India, Rupinder Hayer experienced racism from an auto insurance broker who told him, “Don’t go to a brown broker – they don’t know much.”
“This comment came to me as a shock, and I took it as a challenge to change this perception,” Hayer says. After earning his RIBO licence, plus CAIB and CE designations, he set out to prove this stereotype wrong. His hard work and constant learning propelled him to win the award for Insurance Broker of the Year at the 2019 Insurance Business Canada Awards.
A tech-savvy strategist and visionary, Hayer attributes his drive, discipline and dedication to his background as a colonel and military pilot in the Indian Army. He specializes in building teams, developing new service platforms and strategizing growth; his core objective is to establish Armour as a national broker by 2022.
Outside of the office, Hayer is involved with the Canadian Cancer Society, the Air Cadet Program, Peel Crime Stoppers and the Women and Youth Empowerment Centre. He is also a panelist on South Asian media channels and regularly hosts TV and radio shows.
