MARKETING SUPPORT

MARKETING SUPPORT

Average MGA performance 7.52

 

Marketing support continues to slowly climb brokers’ list of priorities when choosing an MGA. This year, 11% of brokers listed it as a top concern, compared to 9% last year and 5% in 2018. The category failed to climb out of last place in terms of performance, though. While MGAs’ average score of 7.52 was a marked improvement from last year’s 7.17, this is still the category where brokers want to see the most improvement from their MGAs. It was also the category with the lowest number of MGAs receiving a five-star rating: just 15 out of 28.

From feedback of “there is none” to “nothing to improve here – so much support is offered,” the gap between high-performing MGAs and those not cutting it is wide, according to brokers. In general, communi-cation, training and feedback are the main areas where brokers feel their MGAs’ marketing support needs to improve.