Shannon Willford
Branch Manager
Western Financial Group
With more than 20 years in the industry, Shannon Willford has the knowledge to make the Fernie branch of Western Financial Group a success. She’s also passionate about giving back to the local community, spearheading many charitable events. Her team recently hosted a ‘Shave ‘n’ Shove’ event during the branch’s customer appreciation day. The event featured head-shaving and a pie-eating contest to benefit those battling cancer; all proceeds went to Fernie Friends for Friends and Locks of Love. Willford not only hosted the event, but shaved her head as well. Willford’s branch also will host a Christmas fundraiser for the Fernie Women’s Centre.
