Senior analyst, e-commerce solutions
Trisura Guarantee Insurance Company
Age: 27
Katrina Myhal works to improve the user experience at Trisura Guarantee Insurance Company. Last year, Myhal was promoted to senior e-commerce analyst, and she also completed a user experience [UX] design course. Today, she’s using her skills to redesign Trisura’s online portal user experiences and interface, which will be incrementally launched this year. In addition, Myhal sits on Trisura’s digital steering committee, where she contributes to the planning of company’s long-term digital strategy, and she continues to broaden her skills by attending numerous tech networking events and webinars.
“I love online business and helping the insurance industry stay competitive in an ever-changing global tech environment,” Myhal says. “I believe a well-groomed user experience and marketing strategy keeps companies distinguished and respected within a competitive market. In addition to my interest in the insurance industry, I have expanded my passion for user experience to the jewellery industry and have a jewellery blog where I promote jewellery designers and their work … I believe that extraordinary user experiences are the key to implementing a successful online strategy and fostering customer satisfaction and loyalty, whether this be in the insurance or jewellery industry.”
