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Insurance Business | 07 Mar 2016, 11:17 a.m. Agree 0
An expert in social media for the insurance industry has warned businesses not to dismiss digital disruption and social media and praised one major player for their forward-thinking outlook.
  • David | 07 Mar 2016, 03:43 p.m. Agree 0
    Social media, and in particular Facebook, has been an invaluable tool for claimants in Christchurch to compare stories about insurance company bad behaviour. The reputations of the major players have been mostly trashed, as people identify the various ways in which the insurers try to pick off individual claimants with various tactics. These include under-assessment, or assessment to inadequate guidelines, inadequate repair strategies, under-costed cash offers, etc etc.
    It would be relatively simple for insurers to engage directly with the community through social media, if the insurers wished to be open, transparent and fair. Clearly, as the individual "comparing of notes" shows, there are reasons why they are not able or willing to demonstrate that level of integrity.
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