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Insurance Business | 07 Mar 2018, 05:48 PM Agree 0
Insurance giant's collaboration with superstar largely unable to deliver the brand’s message
  • Jayne Russell | 08 Mar 2018, 11:40 PM Agree 0
    If he allowed press coverage of any of his AIA events other than just for Tatler, then the money may have been better spent. Publicity is key when you have a celebrity endorser.
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