Club Insure associate director Lloyd Pinder (pictured with his wife and children) was only 43 when he was diagnosed with advanced prostate cancer in 2016 and was told he had between five and 10 years left to live. Shortly after his diagnosis, Pinder took part in his first fundraising event for Prostate Cancer UK to help prolong not only his life but those of others; now the father of two, who is due to start a new course of treatment next week, has the opportunity to take his fundraising efforts to greater heights with the help of his Club Insure family.
Led by founder and chief executive Justin Romero-Trigo, the specialist sports and social club insurance broker has sealed a three-year partnership with Prostate Cancer UK that will see the Romero Group company not only donate £5.00 for every new or renewed policy but also run a series of fundraising initiatives to raise £5.5 million for the men’s health charity.
“I know from my own experience how much charities like Prostate Cancer UK need money to fund research into new treatments,” said Pinder, who has received several treatments including hormone therapy, radiotherapy, and chemotherapy but is now at a stage where they have stopped working. “For me now, finding a new treatment is vital in giving me more time with my family,” he said.
“The whole team at Club Insure have been incredibly supportive from the beginning and I’m very lucky to have the backing of a boss who understands what I’m going through and is willing to dedicate his time and his business to helping me stretch my five-to-10-year prognosis so my young daughters won’t grow up without a father.”
Through the tie-up with Prostate Cancer UK, Club Insure aims to help raise awareness of the charity and the disease, which kills thousands of men in the UK annually.
Lifting the lid on the landmark charity partnership, Romero-Trigo stated: “Lloyd has been a highly regarded member of the Club Insure family for almost a decade and it hurts us all as individuals and as a business to see him going through this battle. We are a family-owned business and our team are an extension of that family. I will always do what I can to help them.
“Prostate cancer is the most common cancer among men, yet many don’t know they have it until it’s too late. When one of your own is among those men, I couldn’t sit back and do nothing.”
The CEO explained further: “Due to the nature of our business, we come face to face with the charity’s target demographic every day. Many of these men know very little about prostate cancer and what to look out for. Through our partnership with Prostate Cancer UK, we hope to change that and help raise money for new treatments that will make a difference to Lloyd and his family and raise enough awareness to encourage at-risk men to get checked.”
Meanwhile Prostate Cancer UK expressed its gratitude for Club Insure’s support.
“We have been truly inspired by the work that Lloyd has done to raise awareness of the disease and are thrilled that Club Insure is supporting Prostate Cancer UK with this new partnership,” said chief executive Angela Culhane, who is determined to change the fact that more than 11,500 men in the UK die from prostate cancer each year.
“With the help of supporters like Club Insure, we are able to raise not only vital funds for research into better diagnosis tools and better treatments, to help men like Lloyd to have more time with the people they love, but also to raise more awareness about prostate cancer. For this, we are incredibly grateful.”