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D-day for insurance firms in fight against dementia

D-day for insurance firms in fight against dementia | Insurance Business

D-day for insurance firms in fight against dementia

Today, November 08, marks the first ever Insurance Day of Giving and more than 35 companies are playing their part in supporting the fight against one of the UK’s biggest killers.

In aid of the Alzheimer’s Society and the Insurance United Against Dementia (IUAD) campaign, participating firms will hold fundraising activities such as bake sales and raffles. The goal is to reach a combined amount of £25,000, which will go towards dementia research.

“I can’t wait to roll up my sleeves and get stuck in for the Insurance Day of Giving,” said IUAD board member Benedict Burke, who will be serving tea and biscuits at Crawford & Company.

“I lost my mother to dementia, and having the opportunity to unite with the rest of the industry to raise vital funds makes me hopeful that one day soon we’ll have better treatments and a cure for the people struggling with this awful condition.” 

Insurance Day of Giving participants include the likes of Admiral, The Ardonagh Group, Aviva, Covéa, The Chartered Insurance Institute, Ecclesiastical, JLT Specialty, PIB, QBE, and Zurich.

“In the UK, someone develops dementia every three minutes, yet dementia research still trails far behind other health conditions after decades of underfunding,” noted Alzheimer’s Society chief executive Jeremy Hughes.

“By signing up to our Insurance United Against Dementia initiative and taking part in the Insurance Day of Giving this Thursday, the sector is leading the way in funding research and helping people with dementia to live well today.”