Though his official title is that of the group corporate responsibility manager for Ecclesiastical, Chris Pitt (pictured above), noted that rather than corporate social responsibility, the phrase “responsible business” more accurately reflects what is required from organisations today. Corporate responsibility historically emphasised businesses offsetting or compensating for an area of their business that was not engaging socially. Now, these efforts have a much more integrated role within the business and focus on how it carries out its functions as well as how it supports its customers, its people and the wider community.
“I’m seeing a bit of a shift towards responsible business because it indicates how businesses are thinking more deeply and more broadly about doing the right thing,” he said. “And that’s not just giving, though that is an important part of it. And it’s not about making up for what you’ve done wrong. It’s about doing some new things right in the first place.”
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