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Pool Re gets fresh look

Pool Re gets fresh look | Insurance Business UK

Pool Re gets fresh look

Terrorism reinsurer Pool Re has undergone a makeover, unveiling a new logo and website as part of its “refreshed” brand.

“We’ve changed a lot since we were founded in 1993, grown as an organisation, developed our proposition, and enhanced our expertise to now also include Pool Re Solutions, our new in-house risk division,” stated the UK-backed mutual.

“As we look to the future, we are aware that the terrorism landscape is always evolving. To that end we hope to continue to grow and evolve ourselves, and the new website and image hopefully reflects our dedication to be the UK’s leading terrorism risk reinsurer.”

Described as having a “clean and colourful new look,” the website is designed to highlight how Pool Re’s core business operates as well as how the new division can offer support.

“The aim of the web launch is to make sure you understand more about who we are, what drives us, and how we can support you,” said Pool Re, which will continue to add material to the website, particularly to its media, downloads, and risk resources sections.