Rider Insurance to run annual breast cancer awareness campaign

Rider Insurance to run annual breast cancer awareness campaign | Insurance Business America

Rider Insurance to run annual breast cancer awareness campaign
In line with the celebration of National Breast Cancer Awareness Month in October, motorcycle insurance provider Rider Insurance will be running its annual breast cancer awareness campaign next month.

Throughout the “Check Your Headlights” campaign, Rider Insurance will be offering t-shirts and magnets for sale on its website. Net proceeds from the sale of these items will be matched by the Rider Insurance Bleiwise Family Foundation and donated to the Breast Cancer Research Foundation, a release said.

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The insurer added that it would donate one dollar to the Breast Cancer Research Foundation for every new “like” its Facebook page receives in the month of October up to a maximum of $2,000. The firm is also calling on its consumers to contribute in their own way by posting inspirational photos online, using the tag #RiderCheckYourHeadlights, to spread breast cancer awareness.

Last year, Rider Insurance raised over $1,600 for its campaign.

According to a release by Rider Insurance, it is projected that for this year, about 3,000 new cases of breast cancer will be diagnosed in men. The insurer also cited the latest statistics, saying that approximately one in eight American women will develop invasive breast cancer over the course of their lifetime.


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