Integrity swoops for Texas agency

Incoming president and EVP will become managing partners in acquirer

Integrity swoops for Texas agency

Mergers & Acquisitions

By Ryan Smith

Integrity Marketing Group has announced that it has entered into an agreement to acquire Yellowstone Life Insurance Agency, a Texas-based financial services brokerage. As part of the acquisition, Scott Rumbo, president of Yellowstone Life Insurance Agency, and Kimberly Rumbo, executive vice president, will become managing partners in Integrity.

Yellowstone Life Insurance Agency specializes in providing life insurance, final expenses and mortgage protection products through a network of agents. In recent years, the agency has transitioned to a virtual platform, leading to rapid growth and the expansion of its national footprint.

“Scott and Kimberly have never been afraid to roll up their sleeves and work hard – they are a wonderful mixture of discipline and entrepreneurial spirit, which will inspire their fellow Integrity partners,” said Bryan W. Adams, co-founder and CEO of Integrity. “Now they get to link arms with industry icons across the country. Integrity’s dynamic partner network and omnichannel insurtech platform helps companies like Yellowstone Life Insurance Agency bring out the best in their business.

“I can’t wait to see the ‘Integrity effect’ of explosive growth propel Yellowstone Life Insurance Agency into the future, and I’m grateful to be part of their success story.”

“When we looked at the partners Integrity was bringing into its network, we could see they were among the very best in their space and we knew we wanted to be on this team,” Scott Rumbo said. “Integrity has a commitment to innovate the industry from top to bottom, and our vision aligns perfectly with that mission.

“I come from a technology background, so utilizing cutting-edge technology to meet client needs has always been core to what we’ve built at Yellowstone Life Insurance Agency. We can’t wait to leverage Integrity’s insurtech resources to help us be more efficient, better manage our agents and become an even stronger business. I’m so proud that Yellowstone Life Insurance Agency will now be part of Integrity.”

“At Yellowstone Life Insurance Agency, we’ve always innovated to adjust to the changing world around us,” Kimberly Rumbo said. “Our virtual platform has allowed our agents to be more efficient and made it easier for them to meet clients where they are. Many agents have caught the vision of this virtual model, and Integrity’s resources are the piece we need to catapult our growth to the next level. With Integrity, we can power ahead toward an exciting future driven by more resources, additional products, symbiotic technology and unmatched support.”

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